New Hire / Role Change

import { Badge } from ‘@astrojs/starlight/components’;

Signal: New VP Sales, Head of Marketing, CRO, or CEO appointment — detected via LinkedIn job updates, press releases, or company announcements.

Window: Days 14–60 post-start date. Too early and they haven’t formed opinions yet. Too late and they’ve already made decisions.

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Why this works

New executives are under immediate pressure to show results. In the first 60 days they’re auditing everything — vendors, tools, process, team. They haven’t built loyalty to existing suppliers yet, and they’re actively looking for quick wins to establish credibility.

A VP of Sales who just joined a company is 3× more likely to switch outbound vendors than one who’s been there two years. They didn’t choose the incumbent — they inherited them.

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How we find them

Our OSINT pipeline monitors LinkedIn job change signals daily. We cross-reference against your ICP (company size, industry, tech stack) to filter to the right role changes — not every new hire, just the ones with budget authority and a reason to care.

Sources:

• LinkedIn “Open to Work” removal signals (indicates they’ve landed somewhere)
• LinkedIn headline updates
• Company press releases and announcement posts
• Job board removals (the posting disappears = role filled)

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The sequence

Touch	Timing	Angle
1	Day 1	Welcome to the role — frame the challenge they’ve inherited
2	Day 4	The one thing new [titles] typically find broken first
3	Day 9	A peer reference — how we helped someone in the same seat
4	Day 15	Value add — something useful for their first 90 days
5	Day 21	Breakup — close the loop, low friction

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Sample opening

“Congrats on the [Company] role — saw the announcement last week.
Most new VPs of Sales inherit a pipeline that looks fine until week 3, when the data tells a different story.
We help teams like yours fix the lead quality layer before it becomes a Q2 problem. Worth 15 minutes?”

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What to avoid

• Don’t mention you saw their profile — feels like surveillance. Reference the announcement, not the profile view.
• Don’t pitch immediately — frame the problem first. They’re still figuring out what’s broken.
• Don’t wait too long — past day 60 they’ve formed vendor opinions. The window closes fast.
• Don’t email the role they left — sounds obvious, but verify the new company before sending.