Introduction

What we do

We run cold email outbound, end to end. That means:

• Building the technical infrastructure (domains, mailboxes, DNS)
• Finding high-intent leads from your ICP using our proprietary OSINT pipeline
• Writing 100% unique emails to every prospect — no templates
• Managing sending, reply triage, and calendar booking
• Reporting on what’s working and iterating weekly

You review copy, give feedback on lead quality, and show up to the meetings we book. That’s it.

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What we don’t do

• LinkedIn outreach (we use LinkedIn as a data source, not a sending channel)
• Paid ads, SEO, or content
• CRM setup or sales training
• Anything that requires access to your main domain or primary inbox

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How we’re different

Most agencies buy the same Apollo list and run it through Instantly. You get recycled leads, template copy, and a weekly call to justify the retainer.

We’re built differently:

What most agencies do	What we do
Shared Apollo/ZoomInfo database	Proprietary OSINT pipeline built per client
Template emails with mail-merge personalization	100% unique email to every prospect
Your main domain (risky)	Lookalike domains we buy and manage
Monthly reporting PDF	Live metrics sheet + weekly Loom
Long-term contract	Month-to-month after day 60

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The timeline

Day	What happens
1–3	Onboarding call, ICP definition, domain purchase
4–10	DNS setup, mailbox creation, warmup begins
8–14	First copy draft delivered for your review
14–21	Sequences approved and queued
21	First sends go out
21–60	Warmup ramp completes, volume increases to full 5,000/mo
60	First performance review. Month-to-month begins.

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How Does Done-For-You Compare to DIY and Hiring an SDR?

The real comparison isn’t just sticker price — it’s total cost of ownership including time, ramp, infrastructure, and opportunity cost.

Factor	DIY Tool Stack	Single In-House SDR	Done-For-You (BuyerBrains)
Monthly cost	$1,300–$2,300 (tools only)	$6,250–$10,000 (fully loaded)	$1,000–$5,000 (all-inclusive)
Your time required	15–20 hrs/week	5–10 hrs/week managing	1–2 hrs/week reviewing reports
Time to first meetings	6–10 weeks (learning curve + warm-up)	3–6 months (hiring + ramp)	14 days
Emails per month	200–500 (limited by your capacity)	50–80 (single person’s bandwidth)	10,000–100,000 (managed infrastructure)
Deliverability expertise	You figure it out	SDR isn’t a deliverability expert	Dedicated deliverability team
Primary inbox guarantee	No	No	Yes (Scale plan)
Infrastructure included	No — you build and manage it	Partial — you still buy tools	Yes — dedicated IPs, warm-up included
Ramp time	Ongoing trial and error	3–6 months to full productivity	None — proven system deployed in 14 days
Annual cost	$15,600–$27,600 + your time	$75,000–$120,000 fully loaded	$12,000–$60,000

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Use the sidebar

Each section of this playbook covers one part of the system. Start with The System for a high-level picture, then go as deep as you want into the specifics.