Hiring Spike
Signal: Company opens 3+ roles in a specific function (Sales, Marketing, RevOps) within a short window, or posts a role with a job description that reveals a specific problem.
Window: While the listing is active. A removed listing means the role was filled — the window has closed.
Why this works
Section titled “Why this works”Job postings are a public confession of problems. A company posting for a “Senior SDR with cold email experience” is telling you their outbound isn’t working. A company posting for a “Marketing Operations Manager” is telling you their funnel is a mess.
The job description is your brief. Most people ignore it and just target the company. We read it.
How we find them
Section titled “How we find them”Our OSINT pipeline monitors job boards daily:
- LinkedIn Jobs
- Company career pages (direct scrape)
- Indeed, Glassdoor
- Lever / Greenhouse / Ashby job feeds
We filter by role title, job description keywords, company ICP match, and posting velocity (spikes in hiring = growth mode or problem mode — both are buyers).
Reading the job description
Section titled “Reading the job description”| What the posting says | What it means |
|---|---|
| ”Build our outbound function from scratch” | They have no process — high intent, high urgency |
| ”3+ years SDR experience required” | They’ve tried and failed with junior hires |
| ”Experience with Apollo, Outreach, Salesloft” | They’re tool-aware but results aren’t there |
| ”Work cross-functionally with marketing on lead gen” | Marketing and sales aren’t aligned — classic buying signal |
| ”Establish KPIs and reporting” | Nobody is measuring anything right now |
The sequence
Section titled “The sequence”| Touch | Timing | Angle |
|---|---|---|
| 1 | Day 1 (while listing is live) | Name the challenge implied by the role they’re hiring for |
| 2 | Day 5 | What the ramp time looks like vs. an external system |
| 3 | Day 10 | Peer reference — company that hired for this role + used us |
| 4 | Day 16 | The cost of the hiring timeline vs. immediate deployment |
| 5 | Day 22 | Breakup |
Sample opening
Section titled “Sample opening”“Noticed [Company] is hiring for a Senior SDR — congrats on the growth.
Most teams at that stage find the 3-month ramp before the new hire contributes is the expensive part.
We run the full outbound system externally so you have pipeline flowing while the hire gets up to speed. Worth a quick conversation?”
What to avoid
Section titled “What to avoid”- Don’t mention the specific job posting — “I saw your LinkedIn posting for X” reads as stalky. Reference the growth or the challenge, not the listing
- Don’t compete with the hire — position as complementary. “While you’re ramping them” beats “instead of hiring”
- Don’t email the HR team — target the budget owner: VP Sales, CEO, CRO. They posted the role because of their problem, not HR’s
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