New Funding Round
Signal: Series A, B, or C funding announcement on Crunchbase, TechCrunch, or company press releases.
Window: 2–8 weeks post-announcement. The first two weeks are noise — everyone emails them. Weeks 3–8 are when they’re actually deploying capital and making decisions.
Why this works
Section titled “Why this works”Funding creates three specific buying conditions simultaneously:
- Capital exists — they have money allocated and pressure to deploy it
- Growth pressure — investors expect acceleration; founders are looking for fast ROI
- Scaling gaps are exposed — what worked at 10 people breaks at 50
A company that just closed a Series B is almost certainly buying something in the next 90 days. The question is whether you’re in the conversation.
How we find them
Section titled “How we find them”- Crunchbase funding alerts (daily monitoring)
- TechCrunch / SaaStr funding coverage scraping
- LinkedIn posts by founders announcing rounds
- PR Newswire / Business Wire press release feeds
We filter by round size, geography, and industry to match your ICP. A pre-seed isn’t a buyer. A Series B with $10M+ is.
The sequence
Section titled “The sequence”| Touch | Timing | Angle |
|---|---|---|
| 1 | Week 3 post-announcement | Acknowledge the round, frame the scaling challenge |
| 2 | Day 5 after T1 | The specific problem Series B companies hit first |
| 3 | Day 10 after T1 | Peer reference — similar company at same stage |
| 4 | Day 16 after T1 | What the first 90 days of deployment looks like |
| 5 | Day 22 after T1 | Breakup |
Sample opening
Section titled “Sample opening”“Congrats on the Series B — saw the TechCrunch piece.
Most teams at that stage discover by month 3 that their outbound motion doesn’t scale the way the pitch deck assumed.
We build the pipeline infrastructure so your new SDRs have qualified meetings to work with from day one. Worth a quick call?”
Round-specific angles
Section titled “Round-specific angles”| Round | What they’re solving for | Your angle |
|---|---|---|
| Seed / Pre-seed | Finding first customers | Speed and scrappiness |
| Series A | Proving repeatable revenue | Process and predictability |
| Series B | Scaling what works | Volume without sacrificing quality |
| Series C+ | Entering new markets / segments | New ICP expansion |
What to avoid
Section titled “What to avoid”- Don’t mention the amount raised — it’s tone-deaf (“congrats on your $12M”) and signals you’re data-mining
- Don’t email in week 1 — they’re being spammed by every vendor on earth. Wait until week 3
- Don’t pitch infrastructure — pitch the outcome (meetings, pipeline, revenue). Infrastructure is your method, not their goal
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