Competitor Engagement

Signal: A prospect likes, comments on, or shares content from a competitor’s LinkedIn page, or follows a competitor account.

Window: 3–7 days after engagement. Their interest is active now. Past 2 weeks and the context is gone.

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Why this works

This is the highest-intent signal that doesn’t involve a direct inquiry. Someone engaging with a competitor’s content has:

1. Identified themselves as a buyer — they’re researching solutions in your category
2. Told you their problem — the content they engaged with reveals what they’re trying to solve
3. Done the qualification themselves — you don’t have to convince them the problem is real

Reply rates on competitor engagement plays are consistently 2–4× higher than standard cold outbound. The prospect already knows the category exists and is interested.

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How we find them

This is one of BuyerBrains’ core proprietary signals. We monitor:

• Reactions (likes, celebrates, insightful) on competitor LinkedIn posts
• Comments on competitor content — especially substantive ones
• Follower growth on competitor pages (new followers = new evaluators)
• Competitor event registrations and webinar attendees (where public)

We scrape and enrich this data daily against your ICP to pull only the contacts worth reaching.

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Reading the engagement

Type of engagement	What it signals	Your angle
Likes a “how to” post	Early-stage research, figuring out the approach	Educational opener — give them something useful
Asks a question in comments	Active problem-solving mode	Answer the question, then introduce yourself
Complains in comments	Frustrated with current solution	Validate the frustration, offer the alternative
Shares competitor content	Trusted it enough to amplify	They’re a practitioner, not just a looker
Follows the competitor page	Just starting to research the category	Broad opener — don’t assume deep familiarity

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The sequence

Touch	Timing	Angle
1	Day 3–5 post-engagement	Reference the topic (not the specific engagement)
2	Day 8	A different angle on the same problem
3	Day 13	Specific proof point vs. the competitor approach
4	Day 19	Value add — resource relevant to what they were reading
5	Day 25	Breakup

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Sample opening

“Saw you’ve been following the conversation around [topic area] lately.
We take a different approach than most — instead of [competitor method], we [BuyerBrains differentiator].
Worked well for [similar company type]. Worth comparing notes for 15 minutes?”

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The critical rule

Never mention the specific post or engagement act. “I saw you liked [Competitor]‘s post” is a conversation ender — it feels like surveillance. Reference the topic, the problem, the category. Not the click.

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What to avoid

• Naming the competitor negatively — they’re already evaluating them. Bashing creates defensiveness
• Assuming they’re unhappy with the competitor — they might just be curious. Start neutral
• Waiting too long — past 2 weeks the engagement is stale and the connection doesn’t land