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SEO Roadmap

Keyword research, on-page, link building, technical

SEO Strategy

Pain-point SEO — Target low-volume, high-buying-intent keywords that convert at 3x the rate of top-of-funnel traffic. (read more)
Topical authority — Cover a topic cluster exhaustively so search engines recognize your site as the definitive source. (read more)
Competitor analysis — Reverse-engineer what competitors rank for to find gaps and opportunities in your content strategy. (read more)

Low-competition keywords — Use keyword difficulty filters and long-tail analysis to find realistic ranking opportunities for smaller sites. (read more)
Search intent — Match your content type (guide, comparison, tool) to what searchers actually want for that query. (read more)
Long-tail keywords — Target 3-5 word phrases with lower volume but much higher conversion rates than broad terms. (read more)

Title tags — Write compelling titles under 60 characters with your primary keyword near the front. (read more)
Header hierarchy — Structure content with clear H1-H3 headers that use semantic keywords and improve scannability.
Internal linking — Link related pages with descriptive anchor text to help search engines understand your site structure. (read more)
Content structure — Use short paragraphs, bullets, and visuals to improve dwell time and reduce bounce rate.

Resources: On-Page SEO Guide (Backlinko) (article, free) , Ahrefs Blog (article, free)

Guest posting — Write valuable content for other sites in exchange for a contextual backlink to your domain.
HARO / Connectively — Respond to journalist queries to earn backlinks from high-authority news sites and publications.
Broken link building — Find broken links on relevant sites, create a replacement resource, then ask them to link to yours. (read more)
Link-worthy content — Create original research, tools, or comprehensive guides that naturally attract links. (read more)

Site speed — Aim for under 2.5s LCP — every extra second costs 7% in conversions and hurts rankings.
Core Web Vitals — Optimize LCP, FID/INP, and CLS to meet Google's page experience requirements for ranking. (read more)
Indexation — Ensure important pages are crawled and indexed using sitemaps, robots.txt, and Search Console.
Schema markup — Add structured data (FAQ, HowTo, Article) to earn rich snippets in search results.

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