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Communities Roadmap
Reddit, Slack, conferences
- Subreddit research — Search niche subreddits where your buyers ask questions; Reddit is where B2B buyers research before purchasing.
- 90/10 value rule — Contribute 90% genuine helpful answers and only 10% subtle product mentions with full affiliation disclosure. (read more)
- Monitoring tools — Track keyword mentions across subreddits with tools like GummySearch or Brand24 to find engagement opportunities. (read more)
Resources: GummySearch (tool, freemium) , $0 to $17K MRR: Reddit Marketing Playbook (Solo Founder) (article, free)
Slack Communities
- RevGenius — Slack community of 50K+ B2B revenue professionals sharing sales and marketing tactics in real time. (read more)
- Exit Five — Dave Gerhardt's private B2B marketing community with expert content, peer matching, and monthly training. (read more)
- Pavilion — Executive community for CROs, CMOs, and VPs with 5,000+ revenue leaders across SaaS and tech. (read more)
- Profile as landing page — Optimize your Slack profile with a clear title, link, and value prop so community members click through to you.
Events & Webinars
- Pre-event sequences — Start multi-channel outreach 4-6 weeks before events to arrive with a packed calendar of booked meetings.
- 20-meetings rule — Set a concrete meeting-booking target per event and work backward into daily outreach and conversation goals.
- Post-event follow-up — Follow up within 48 hours with personalized context from conversations while the event is still fresh.
Resources: Luma (tool, free)
Online Communities
- Indie Hackers — Community where bootstrapped founders transparently share revenue, tactics, and growth stories to learn from peers. (read more)
- Product Hunt — Launch platform for early adopter discovery; success requires pre-launch audience building and visual storytelling. (read more)
- Discord — Build or join niche professional servers for technical, developer, or SaaS audiences who prefer real-time chat.
- Facebook groups — Join industry-specific groups where buyers ask questions and build trust by consistently providing helpful answers.
Resources: Indie Hackers (tool, free)
Explore other channels
Content Marketing LinkedIn posts, Twitter, YouTube, newsletter Cold Email Sequences, deliverability, copywriting Foundations ICP, value prop, messaging LinkedIn Outreach Warm leads, connections, follow-ups Cold Calling Scripts, objections, frameworks SEO Keyword research, on-page, link building, technical Paid Acquisition LinkedIn Ads, Google, Meta, ABM Multi-Channel Sequencing, attribution, scaling
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